The Project Management programme is ideal for those who wish to learn how to manage successfully large and medium size projects within private, public or non-profit sectors. The programme covers the entire project management cycle, including feasibility, planning, implementation, monitoring and evaluation. The course explores key project management techniques and tools such as problem analysis, cost-benefit analysis, stakeholder analysis, decision-making trees, work-breakdown structures, Gantt and PERT charts, and computer software. Critical success factors of project management are covered including quality, time, money, risk management, negotiation and conflict management, managing high performing teams, stakeholder management, procurement management and project report writing. Enrolling on this programme will prepare you to join an exclusive community of highly recognised project managers, and experience a new world of career advancement opportunities.
The Digital Marketing programme is ideal for those who wish to learn to manage a successful and sustainable digital marketing strategy. The programme explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling on this programme will prepare you to join an exclusive community of highly-recognised digital marketing experts. You will master new media marketing techniques – including web analytics interpretation, search engine optimisation, paid search, display advertising, social marketing, e-mail and mobile marketing – through dynamic lectures, case studies, small group discussions and applied projects. This should equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this programme with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, WhatsApp and Instagram.