At the 2018 International Travel Trade Show in Germany held in March 2018, South African Tourism CEO, Sisa Ntshona, stated that tourism is vitally important to the South African economy, and that the sector should be nurtured for sustained and inclusive growth.
The tourism industry is booming but can this industry be revolutionised? Artificial Intelligence (AI) and new technology bring with it some exciting changes that could transform your travel experience, making the process easier, faster and more personalised.
In South Africa, tourism contributed R136,1 billion, about 2.9% of the total gross domestic product (GDP) in 2017. When tourism’s indirect and induced benefits across a very broad value chain are factored in, the total contribution amounts to R412,5 billion, or 8.9% of the GDP.