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Bachelor of Business Administration (BBA): Retail Management


Bachelor of Business Administration in Retail Management

Move into the fast-paced world of retail management with a BBA in Retail Management

The Bachelor of Business Administration: Retail Management (BBA: Retail Management) gives you a thorough understanding of retail organisations. It is for people who are new to the retail industry and those who complete the Regenesys HCBM in Retail Management may be considered for admission to the BBA in Retail Management.

It offers you career opportunities by broadening your understanding of local and international retail business administration and management.

After successfully completing the BBA: Retail Management programme, you will be able to:

  • Develop and monitor a retail business strategy using the strategic planning process
  • Analyse the impact of retail sector trends on the development of a business strategy
  • Understand the importance of ICT in managing retail operations
  • Apply strategic human resource management models to the retail environment
  • Critically evaluate the impact of legislation on human resource management in the retail environment
  • Apply talent management strategies within the retail sector
  • Evaluate the impact of training and development interventions in a retail organisation
  • Develop a marketing and sales strategy for a retail business
  • Conduct a customer needs analysis and manage the retail marketing mix
  • Develop a retail branding strategy and a retail business plan
  • Develop strategies to manage a retail organisation’s current assets and liabilities
  • Determine the viability of a retail business
  • Analyse a retail store’s performance and develop strategies for improvement of profitability and cash flow
  • Manage relationships with different stakeholders in the retail chain
  • Develop a retail service quality management strategy
  • Conduct research to assess retail service quality and apply relevant tools to monitor the retail service quality


General information

This programme helps you gain a thorough understanding of retail organisations through in-depth investigation and interrogation of what it takes to manage such organisations. Retail business managers are equipped with the relevant management skills to successfully perform their roles and responsibilities in retail more effectively.


Duration: 3 years


NQF level 4 qualification (eg Matric exemption) and basic computer skills. Students who complete the Regenesys HCBM may be considered for admission to the BBA.

The BBA: Retail Management is an NQF level 7 qualification comprising 360 credits. It is a three-year degree that helps students gain thorough understanding of retail organisations, through an in-depth investigation of what it takes to manage retail functions.


  • Retail Strategic Management I, II
  • People Management I, II
  • Retail Marketing I, II
  • Financial Management I, II
  • Retail Management I, II, III
  • Economics
  • Information and Communication Techology


Electives (choose two in your third year)

  • Retail Strategic Management III
  • People Management III
  • Retail Marketing III
  • Financial Management III

Since business education involves putting theory into practice, we have assembled a world-class faculty team with exceptional industry experience. Each member will inspire you with the results of their research initiatives and experience-based insights into the best global management practices which are necessary for succeeding in emerging markets. Through our exposure to multiple industries, we can share best practices, and demonstrate what works and what does not.

Regenesys will help you optimise your career potential. Our friendly career office team assists in all aspects of getting you ready to climb the corporate ladder to achieve your dreams.


As part of the BBA programme, you get to understand your interests, values, strengths and weaknesses, which is the first step to success in career planning. Self-assessment tools are available to determine your optimal career path and identify your goals.

Career Counselling / Coaching

Individual sessions with our counsellors/coaches are available upon request. These sessions are useful to help you to clarify your goals and develop personalised ‘job-search’ strategies.

Work readiness

Workshops and training resources on topics ranging from CV writing and interview skills, to business etiquette and networking to prepare you for your job search are available upon request. Mock interviews can also be arranged to prepare you for real interviews.

Leadership Conversations

Our Leadership Conversations can link you to top business and industry leaders and show you which industries and areas are more likely to interest you.

Company Presentations and Recruitment Talks

When companies are invited to make presentations on their businesses and recruiting practices, this is a great way to learn more about different industries and specific company cultures.

Networking and Alumni Events

Having individual contacts and being in the right place at the right time often leads to job opportunities. Students are encouraged to attend off-campus networking events to meet professionals from a variety of industries. Our Alumni Committee also organises informal social functions that bring alumni and students together.

Career Events

Regenesys offers access to career events for interested individuals and organisations.

Payment Options

Select From One Of Our Structured Payment Options Below:

Payment Option 1:
Annual Fee: R72 000  (3 payments)
Payment Option 2:
Semester: R37 800 (6 payments)
Payment Option 3:
Monthly: R10 000 (upfront registration fee)
1st 36 Months: R4 000 (36 payments)
Last 24 Months: R2 975 (24 payments)

*all Payment Options Require A Mandatory Registration Fee Of R1 000

Check that you meet the entry requirements below and then:

  • Choose your modules from the Structure section
  • Choose your start date below
  • Choose your payment method from the Fees section
  • A registration fee of R1000 is required to process your application.
  • Please note that MBA, international and Recognition of Prior Learning (RPL) students are also required to take our RMAT test for an additional fee of R225. Therefore, the total registration fee for these students is R2250.
  • Submit documentation (registration form, CV, copy of ID document, certified copy/copies of highest qualification/s, proof of payment)

Entry Requirements

  • NQF level 4 qualification (eg Matric exemption) and basic computer skills.


  • Exemptions for BBA modules may be considered in accordance with the academic rules and regulations
  • These must be approved by the Registrar on submission of the required information

Choose your Start Date

  • Regenesys has two major intakes per year: 20 February and 13 August
  • Please consult your Business Development Executive for the alternative options

Documentation Requirements

  • Your completed registration form or you can complete our online application
  • A certified copy of your highest qualification
  • A copy of your Identification Document (ID)
  • A copy of your CV, which should include details of all of your work experience
  • Proof of payment of the registration fee so that the letter of acceptance can be processed. Our bank account details for the registration fee are:
    Regenesys Management (Pty) Ltd
    First National Bank
    Rivonia Branch
    Branch Code: 250355
    Account Number: 620 846 509 20

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