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General Information

The management environment is complex, making it important for managers to operate from sound information bases. Business research assists in solving managerial problems across both the private and public sectors by offering more scientific approaches to management decision-making.

This course will provide you with the knowledge, tools and techniques to carry out systematic research and how to evaluate business research with the aim of more responsible decision-making.

Who will benefit most?

This course will benefit researchers, students and managers who need to conduct research to solve complex problems in an organisation and the environment.

 Upon completing this course, you should be able to:

  • Understand the concepts and terminologies used in basic research
  • Explain the research process
  • Describe and differentiate between the different research designs
  • Describe the different data collection techniques and tools
  • Conduct a critical literature review
  • Demonstrate an understanding of sampling and the sampling process
  • Know and apply basic data analysis techniques
  • Appropriately interpret research findings and make recommendations
  • Compile a research report

  • A Certificate of Competence will be awarded to all participants who successfully submit and pass their assignments, and exams*
  • A Certificate of Completion will be awarded to all who successfully submit and pass their assignments
  • A Certificate of Attendance will be awarded to all who attended the training session


*On successful completion of this short learning programme, the participant may be considered for exemption from the equivalent course in the respective qualification, provided that he or she meets qualification entrance criteria. Exemption fees may apply.

2-day course contact time including facilitation and group activities

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