Social Marketing in a Mobile World

 


General Information

This course is for marketing professionals who are interested in creating and executing social media marketing strategies and using the power of technology to access a larger and more mobile target audience.

This course explores industry best practice for creating and executing social media marketing strategies and using the power of technology to access a larger and more mobile target audience.


Learning outcomes

Certification

Duration

Upon completing this course, you should be able to:

  • Use social media to engage with your target audience and glean deep insights into consumer behaviour, which will help you decide how best to influence buying decisions.
  • Use key social media strategies, tools and techniques, including social media analytics, social sharing, blogging, and reputation management for major platforms like Facebook, Google, LinkedIn, Twitter, YouTube, WhatsApp, Instagram, Snapchat, Pinterest and other emerging platforms.
  • Integrate events, groups, promotions, offers, jobs and third party applications into your e-commerce strategy. Success and failure factors are examined.
  • Know about trends in the mobile space and be exposed to new opportunities presented by “always on” mobile devices when interacting with specific audiences.
  • Be knowledgeable about mobile sites, apps, Bluetooth, near-field communication (NFC), SMS campaigns and geo-targeting, WhatsApp marketing, the process of developing effective mobile apps, and integrating them with social media marketing.
  • Know how to audit, execute, monitor and evaluate mobile marketing strategies, including success and failure factors.

Certificate of Participation

2 days

Course fee

Application Fee

R

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Learning outcomes

Upon completing this course, you should be able to:

  • Use social media to engage with your target audience and glean deep insights into consumer behaviour, which will help you decide how best to influence buying decisions.
  • Use key social media strategies, tools and techniques, including social media analytics, social sharing, blogging, and reputation management for major platforms like Facebook, Google, LinkedIn, Twitter, YouTube, WhatsApp, Instagram, Snapchat, Pinterest and other emerging platforms.
  • Integrate events, groups, promotions, offers, jobs and third party applications into your e-commerce strategy. Success and failure factors are examined.
  • Know about trends in the mobile space and be exposed to new opportunities presented by “always on” mobile devices when interacting with specific audiences.
  • Be knowledgeable about mobile sites, apps, Bluetooth, near-field communication (NFC), SMS campaigns and geo-targeting, WhatsApp marketing, the process of developing effective mobile apps, and integrating them with social media marketing.
  • Know how to audit, execute, monitor and evaluate mobile marketing strategies, including success and failure factors.

Certification

Certificate of Participation

Duration

2 days

Faculty

Teaching

 

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