Digital Marketing

 

General Information

The field of online technology is highly innovative, bringing rapid change and disruptive technologies. One of the most important tasks of the online marketing team is to keep abreast not only of the emerging technologies, but more importantly, how to put these to work rapidly and effectively in an economy that demands trust and seeks reputation.

This course is intended for senior management, the marketing team, and entrepreneurs who recognise that digital marketing is becoming an increasingly significant element of their marketing and business strategies.

This  course contains many downloadable planning templates and links to other useful material.

Available on a contact or e-learning course


Learning outcomes

Certification

Duration

Upon completing this course, you should be able to:

  • Discuss the emergence of the digital marketing industry and the impact on traditional marketing approaches;
  • Evaluate the strategic purpose for digital marketing in an organisation;
  • Explain the legislative contexts both locally and internationally;
  • Define and use digital marketing terminology;
  • Understand interactive digital marketing principles and practices;
  • Examine current trends and issues related to marketing through the internet, mobile and related digital technologies and platforms;
  • Examine the key social media tools and how they should be used to achieve different objectives including how these could be adapted in various regions;
  • Understand the research practices and industry tools used to create and evaluate digital media marketing efforts;
  • Plan and evaluate a digital marketing strategy; and
  • Identify key success and failure factors.
  • A Certificate will be awarded to all who complete the training
  • A Certificate of completion will be awarded to all who successfully submit and pass their assignments
  • A Certificate of competence will be awarded to all participants who successfully submit and pass their assignments, and exams*
  • Study in your own time
  • Access to online material: 6 months

Course fee

Application Fee

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Learning outcomes

Upon completing this course, you should be able to:

  • Discuss the emergence of the digital marketing industry and the impact on traditional marketing approaches;
  • Evaluate the strategic purpose for digital marketing in an organisation;
  • Explain the legislative contexts both locally and internationally;
  • Define and use digital marketing terminology;
  • Understand interactive digital marketing principles and practices;
  • Examine current trends and issues related to marketing through the internet, mobile and related digital technologies and platforms;
  • Examine the key social media tools and how they should be used to achieve different objectives including how these could be adapted in various regions;
  • Understand the research practices and industry tools used to create and evaluate digital media marketing efforts;
  • Plan and evaluate a digital marketing strategy; and
  • Identify key success and failure factors.

Certification

  • A Certificate will be awarded to all who complete the training
  • A Certificate of completion will be awarded to all who successfully submit and pass their assignments
  • A Certificate of competence will be awarded to all participants who successfully submit and pass their assignments, and exams*

Duration

  • Study in your own time
  • Access to online material: 6 months

Faculty

Teaching

 

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