Digital Marketing and Management

 

General Information

The Digital Marketing and Management programme is ideal for those who wish to learn
 to manage a successful and sustainable digital marketing strategy. The programme explores the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling on this programme will prepare you to join an exclusive community of highly-recognised digital marketing experts.

The Digital Marketing and Management programme is a 9-month (6 months contact learning + 2 Months paid internship), multi-modular digital business and leadership programme aimed at developing candidates into digital marketing professionals.

The programme covers modules such as SEO (search engine optimization), PPC (pay per click), Social Media Marketing, Email Marketing, Web Analytics, Display Advertising, Mobile Marketing, Marketing & Sales, Finance & Project Management followed by a two-month corporate internship.

What Can You Expect?

You will master new media marketing techniques – including web analytics interpretation, search engine optimisation, paid search, display advertising, social marketing, e-mail and mobile marketing – through dynamic lectures, case studies, small group discussions and applied projects. This should equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this programme with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, WhatsApp and Instagram.

What will you learn?

Our lecturers, all digital practitioners, will focus on current trends and best practice in digital marketing, helping you gain a competitive advantage for your business by using cutting-edge platforms and techniques to market products and acquire customers.

Who Should Attend

This programme will benefit marketing professionals who are interested in building a career in digital marketing, search engine optimisation (SEO), search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing would also benefit greatly from attending this programme.


Learning outcomes

Certification

Duration

Upon completing this course, you should be able to:

  • Explain digital marketing and management concepts, tools and strategies;
  • Analyse return-on-investment for digital marketing initiatives;
  • Audit your company’s current digital marketing strategy, and identify weaknesses and areas for improvement;
  • Develop successful and sustainable digital multichannel marketing strategies driven by data and paid search in 
order to achieve company goals;
  • Develop an understanding of key marketing and promotion functions in which businesses operate;
  • Apply and evaluate forms of marketing analysis in digital reach contexts;
  • Develop/evaluate marketing plans that harness the power of digital media;
  • Use data to segment target markets and position brands effectively;
  • Use social media to promote brands and engage consumers;
  • Optimize websites to maximize search-engine rankings;
  • Interpret click-through analytics to evaluate online advertising return on investment;
  • Identify and assess strategic challenges faced by organisations in terms of reaching target audiences and articulate action plans.

Upon successful completion of this programme, candidates will be awarded a Regenesys Business School Certificate. (Non-accredited, non-aligned, non-unit standard based)

  • Certificate in Digital Marketing Management by Regenesys
  • Google AdWords Fundamental Certificate
  • Google Display Advertising Certificate
  • Google Analytics Certification
  • Microsoft (Bing ads accredited Professional Certificate)
  • YouTube Advertising Certificate

The Digital Marketing and Management programme is a 9-month (6 months contact learning + 2 Months paid internship), multi-modular digital business and leadership programme aimed at developing candidates into digital marketing professionals.

Course fee

Application Fee

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Learning outcomes

Upon completing this course, you should be able to:

  • Explain digital marketing and management concepts, tools and strategies;
  • Analyse return-on-investment for digital marketing initiatives;
  • Audit your company’s current digital marketing strategy, and identify weaknesses and areas for improvement;
  • Develop successful and sustainable digital multichannel marketing strategies driven by data and paid search in 
order to achieve company goals;
  • Develop an understanding of key marketing and promotion functions in which businesses operate;
  • Apply and evaluate forms of marketing analysis in digital reach contexts;
  • Develop/evaluate marketing plans that harness the power of digital media;
  • Use data to segment target markets and position brands effectively;
  • Use social media to promote brands and engage consumers;
  • Optimize websites to maximize search-engine rankings;
  • Interpret click-through analytics to evaluate online advertising return on investment;
  • Identify and assess strategic challenges faced by organisations in terms of reaching target audiences and articulate action plans.

Certification

Upon successful completion of this programme, candidates will be awarded a Regenesys Business School Certificate. (Non-accredited, non-aligned, non-unit standard based)

  • Certificate in Digital Marketing Management by Regenesys
  • Google AdWords Fundamental Certificate
  • Google Display Advertising Certificate
  • Google Analytics Certification
  • Microsoft (Bing ads accredited Professional Certificate)
  • YouTube Advertising Certificate

Duration

The Digital Marketing and Management programme is a 9-month (6 months contact learning + 2 Months paid internship), multi-modular digital business and leadership programme aimed at developing candidates into digital marketing professionals.

Faculty

Teaching

 

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