The Future of the Advertising Industry in the New Digital Age

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Date: Thursday, 16 May 2019
Time: 8am-11am
The Future of the Advertising Industry in the New Digital Age

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Overview
Two hundred sixty-six billion dollars. That’s how much advertisers around the world are expected to spend on digital advertising this year. And in just three years from now, that amount is forecast to reach $376 billion—a 41% increase.

 

The focus is now on massive behavioural changes shifting the industry, the risks to be taken and a number of big opportunities available for advertisers. The advertising industry is already embracing AI and deep learning and advertisers will be able to make more informed decisions that lead to strategic creative risks.

Outcomes

By attending this forum you will learn about the advertising industry and the role technology will play in reshaping the future. There are significant challenges when it comes to advertising as the industry becomes increasingly specialized and feels the pressures of global digital trends.

 

You will learn that the most effective leaders in the advertising industry are those who balance the need for labour, productivity and innovation. You will understand that a strategy for the advertising industry must reflect the future landscape of digitalization. The discussion will include how intelligent machines will redefine the need for human intervention where men and women could be replaced.

The forum will consist of panel speakers who will each discuss a particular aspect of the future challenges and opportunities faced by the advertising industry. The audience will then direct questions to the forum members.

 

Date: Thursday, 16 May 2019

Registration: 7am

Time: 8am-11am

Venue: Regenesys Business School, 4 Pybus Road (cnr. Katherine Street), Sandton Johannesburg,
South Africa

Follow Us On Twitter on the day at @RegenesysB

Hashtags: #RBSAdvertising & #RBSForum & #RegensysBusinessSchool

Meet the Speakers

Tristan

Tristan Vogt
Creative Director
OGILVY AND MATHER
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joey

Joey Khuvutlu
Managing Director
HELLO COMPUTER/FCB
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KABELO MOSHAPALO- ADVERTISING

Kabelo Moshapalo
Executive Creative Director,
TBWA South Africa
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Gail-Schimmel

Gail Schimmel
CEO
ADVERTISING REGULATORY BOARD
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Pepe-Marais-Joe-Public-United-2018-Devin-Lester-4000pxW-X-2670pxH

Pepe Marais
Group Chief Creative Officer
JOE PUBLIC
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conan

Conan Green
Digital Creative Director
DDB South Africa
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Nimay Parekh

Nimay Parekh
CEO
KING JAMES DIGITAL
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Michelle[4]

Michelle Steenberg
General Manager
WUNDERMAN/MSC
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You can’t afford to miss this forum. SEATS ARE LIMITED. BOOK NOW!

 

In Partnership with :

 

 

For more information contact:

Leazelle Prince, events@regenesys.co.za

Call (011)669-5000

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