May 16, 2019
Two hundred sixty-six billion dollars. That’s how much advertisers around the world are expected to spend on digital advertising this year. And in just three years from now, that amount is forecast to reach $376 billion—a 41% increase.
By attending this forum you will learn about the advertising industry and the role technology will play in reshaping the future. There are significant challenges when it comes to advertising as the industry becomes increasingly specialized and feels the pressures of global digital trends.
You will learn that the most effective leaders in the advertising industry are those who balance the need for labour, productivity and innovation. You will understand that a strategy for the advertising industry must reflect the future landscape of digitalization. The discussion will include how intelligent machines will redefine the need for human intervention where men and women could be replaced.
The forum will consist of panel speakers who will each discuss a particular aspect of the future challenges and opportunities faced by the advertising industry. The audience will then direct questions to the forum members.
Date: Thursday, 16 May 2019
Venue: Regenesys Business School, 4 Pybus Road (cnr. Katherine Street), Sandton Johannesburg,
Follow Us On Twitter on the day at @RegenesysB