This course is for marketing professionals who are interested in creating and executing social media marketing strategies and using the power of technology to access a larger and more mobile target audience.
This course explores industry best practice for creating and executing social media marketing strategies and using the power of technology to access a larger and more mobile target audience.
Upon completing this course, you should be able to:
Use social media to engage with your target audience and glean deep insights into consumer behaviour, which will help you decide how best to influence buying decisions
Integrate events, groups, promotions, offers, jobs and third party applications into your e-commerce strategy. Success and failure factors are examined.
Know about trends in the mobile space and be exposed to new opportunities presented by “always on” mobile devices when interacting with specific audiences.
Be knowledgeable about mobile sites, apps, Bluetooth, near-field communication (NFC), SMS campaigns and geo-targeting, WhatsApp marketing, the process of developing effective mobile apps, and integrating them with social media marketing.
Know how to audit, execute, monitor and evaluate mobile marketing strategies, including success and failure factors.
Certificate of Participation