The management environment has become increasingly complex making it more important than ever for managers to operate from sound information bases. The objective of business research is to assist in solving managerial problems across both the private and public sectors (including not-for-profit organisations). Business research offers more scientific (rigorous) approaches to management decision-making where problems range from simple cause and effect phenomena to complex social, political, and economic phenomena with multiple variables. The purpose of this module is to provide you with the knowledge, tools and techniques to carry out systematic research and equip you with a sufficiently advanced understanding of how to evaluate business research with the aim of more responsible decision-making.
NQF level: 7
Upon completing this course, you should be able to:
Understand the concepts and terminologies used in basic research
Explain the research process
Describe and differentiate between the different research designs
Describe the different data collection techniques and tools
Conduct a critical literature review
Understand sampling and the sampling process
Know and apply basic data analysis techniques
Appropriately interpret research findings and make recommendations
Compile a research report
This programme is accredited by the Public Service Sector Education and Training Authority (PSETA). On completion, the following certification will be awarded:
A PSETA Statement of Results will be awarded to all delegates who successfully complete the unit standards’ portfolio requirements; or
A Regenesys Certificate of Attendance will be awarded to all delegates who attended all training sessions, but who do not complete any portfolio requirements successfully.
3 contact days