Marketing Management

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Marketing management combines a range of exceptional skills. It involves strategic decision-making on products, pricing, promotion, and distribution in an integrated effort across multiple markets. The course also harnesses the abilities to innovate, discover and break rules to create sustainable value for customers.

Participants will be responsible for the formulation, coordination, and performance of an integrated, market- driven strategy that considers corporate strategy and long-term implications in constantly changing and highly competitive environments.

This course will benefit managers, marketing team members, entrepreneurs and individuals keen who are on establishing a career in marketing management.

Exit Level Outcomes

Upon completing this course, you should be able to:

Explain marketing terminology, concepts and principles

Develop and integrate a marketing strategy with the business strategy

Understand and analyse the marketing environment

Evaluate customers’ buying behaviour

Apply market segmentation and positioning

Develop a marketing mix strategy

Evaluate the implementation process of the marketing strategy


A Certificate of Competence will be awarded to all participants who successfully submit and pass their assignments, and exams*

A Certificate of Completion will be awarded to all who successfully submit and pass their assignments

A Certificate of Attendance will be awarded to all who attended the training session

On successful completion of this short learning programme, the participant may be considered for exemption from the equivalent course in the respective qualification, provided that he or she meets qualification entrance criteria. Exemption fees may apply.


3-day contact time including facilitation and group activities

Enquiry Form

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Marketing Management

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