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Digital Marketing

The field of online technology is highly innovative, bringing rapid change and disruptive technologies. One of the most important tasks of the online marketing team is to keep abreast not only of the emerging technologies, but more importantly, how to put these to work rapidly and effectively in an economy that demands trust and seeks reputation.

This course is intended for senior management, the marketing team, and entrepreneurs who recognise that digital marketing is becoming an increasingly significant element of their marketing and business strategies.

This  course contains many downloadable planning templates and links to other useful material.

Available on a contact or e-learning course

Exit Level Outcomes

Upon completing this course, you should be able to:


Discuss the emergence of the digital marketing industry and the impact on traditional marketing approaches

Evaluate the strategic purpose for digital marketing in an organisation

Explain the legislative contexts both locally and internationally

Define and use digital marketing terminology

Understand interactive digital marketing principles and practices

Examine current trends and issues related to marketing through the internet, mobile and related digital technologies and platforms

Examine the key social media tools and how they should be used to achieve different objectives including how these could be adapted in various regions

Understand the research practices and industry tools used to create and evaluate digital media marketing efforts

Plan and evaluate a digital marketing strategy

Identify key success and failure factors

Certification


A Certificate of Competence will be awarded to all participants who successfully submit and pass their assignments, and exams*

A Certificate of Completion will be awarded to all who successfully submit and pass their assignments

A Certificate of Attendance will be awarded to all who attended the training session

Duration

Study in your own time

Access to online material: 6 months

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Digital Marketing