The field of online technology is highly innovative, bringing rapid change and disruptive technologies. One of the most important tasks of the online marketing team is to keep abreast not only of the emerging technologies, but more importantly, how to put these to work rapidly and effectively in an economy that demands trust and seeks reputation.
This course is intended for senior management, the marketing team, and entrepreneurs who recognise that digital marketing is becoming an increasingly significant element of their marketing and business strategies.
This course contains many downloadable planning templates and links to other useful material.
Available on a contact or e-learning course
Upon completing this course, you should be able to:
Discuss the emergence of the digital marketing industry and the impact on traditional marketing approaches
Evaluate the strategic purpose for digital marketing in an organisation
Explain the legislative contexts both locally and internationally
Define and use digital marketing terminology
Understand interactive digital marketing principles and practices
Examine current trends and issues related to marketing through the internet, mobile and related digital technologies and platforms
Examine the key social media tools and how they should be used to achieve different objectives including how these could be adapted in various regions
Understand the research practices and industry tools used to create and evaluate digital media marketing efforts
Plan and evaluate a digital marketing strategy
Identify key success and failure factors
A Certificate of Competence will be awarded to all participants who successfully submit and pass their assignments, and exams*
A Certificate of Completion will be awarded to all who successfully submit and pass their assignments
A Certificate of Attendance will be awarded to all who attended the training session
Study in your own time
Access to online material: 6 months