Rapid market challenges, new demands for superior performance, and intense competition are rapidly escalating and pose great challenges to executives around the world. Customers’ demands for superior value from the goods and services they purchase are unprecedented, as they become yet more knowledgeable and more perceptive in the judgments they make.
This course will provide participants with advanced knowledge of the strategic marketing process, to enable them to develop marketing strategies and compete in the global environment.
This course will benefit managers, executives, entrepreneurs and individuals who are required to manage or oversee the implementation of a marketing strategy in their organisation.
Upon completing this course, you should be able to:
Conceptualise and review the strategic management process within a marketing context
Formulate a marketing plan and a competitive marketing strategy in local and international markets
Explain and review the complexities in the implementation of marketing strategies
Select and evaluate decision-making tools and information to recommend appropriate interventions
Demonstrate an understanding of the importance of relationship marketing as a critical aspect of strategic marketing management
Integrate business ethics with marketing strategy
Evaluate strategic positioning in consumer and industrial markets
Critique the application of marketing strategies in transforming businesses
A Certificate of Competence will be awarded to all participants who successfully submit and pass their assignments, and exams*
A Certificate of Completion will be awarded to all who successfully submit and pass their assignments
A Certificate of Attendance will be awarded to all who attended the training session
On successful completion of this short learning programme, the participant may be considered for exemption from the equivalent course in the respective qualification, provided that he or she meets qualification entrance criteria. Exemption fees may apply.
2-day course contact time including facilitation and group activities